
Arant
Marketing Solutions is
a proud partner of the
Claudia Mayer Breast Cancer Foundation, a non-profit organization
that focuses on Awareness, Education and
the Prevention of breast cancer. Arant is working with
the foundation to create marketing programs that
support this mission as well
as developing campaigns to
raise funds, allowing more women access to the services offered.
Please
see what we have accomplished thus far at:
www.claudiamayer.org
Change and More Change …
The hospitality industry has been changed and will continue
to change in dramatic fashion as Internet Marketing continues
to mature. No longer is the question “Should I market on
the Internet, but rather what is the most effective way to market
and utilize the Internet ”.
Statistics clearly show that at every level of the hospitality
industry (From Large chains to Boutique Hotels to Independents)
have been affected and will continue to be directly affected
by the impact of the Internet.
Consider the following
statistics:
• The percentage of Internet-based
hotel reservations is expected to triple to 15.4 percent
by 2004 from the current 4.9 percent,
according to Andersen LLP, and total volume is expected to reach
$5.7 billion in 2004, according to Forrester Research. 
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The Arant Star Marketing System
outlines the Arant Marketing approach to providing you with the
most comprehensive
and well thought-out marketing strategy,
services and solutions.

How can you get more qualified visitors
to your website? What core steps
should you be sure to address?
Download this FREE PDF,
compliments
of Arant, to find out!
6
Proven Steps.pdf
If you follow these proven steps and guidelines
you will increase not only the traffic to your website, but you
will increase the quality of
the visitors to your website.
Remember, traffic, in and of itself, is useless.
Conversion – turning lookers and searchers
into customers – that is what is important.
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